The BK7 Brand, Inc. is a company comprised of several programs driven by a shared purpose to leave an enduring impact across all communities and individuals.
Who We are
Company: BEKIND7
AKA: The BK7 Brand
Programs: Awareness Games, BEKIND7 Athletes, , Glove Company, Project T, Team Sports
Motto: Win the Details
Slogan: Today's Player, For Tomorrow's Future
Core Values
Excellence • Integrity • Authentic • Perseverance • Respect • Growth • Service
Who we are and what we do.
The Core Values of The BK7 Brand define who we are and what we do. They are the roots that hold this brand together. They are the support system that sustains our success. These values work together, constantly collaborating and combining to secure our future and drive our unending work to create transformational change - for our brand, for our community, and for the individuals who know and love BK7.






Respect is a behavior that begins with an attitude. At its core, respect is about considering the impact we create and appreciating the resources we utilize daily.
To understand respect is to understand how our actions affect others, to recognize the contributions of those around us, and to value the places and policies that empower our work. How we express respect as individuals is critical. It can be displayed in our behavior and our habits – punctuality, professionalism, and preparedness are all clear indicators of respect for the time of our peers. Respect is also reflected in our body language, our tone, and our treatment of our coworkers and our workspaces. It can be as simple as calling others by their name, picking up a piece of trash, or a sincere display of gratitude – small actions which can have a profound impact.
Respect requires us to be conscious of ourselves, others, and our surroundings. It is treating others how you would like to be.

