The BK7 Brand, Inc. is a company comprised of several programs driven by a shared purpose to leave an enduring impact across all communities and individuals.
Who We are
Company: BEKIND7
AKA: The BK7 Brand
Programs: Foundations, Awareness Games, Player Series, Team Sports, Glove Company
Slogan: Win the Details
Motto: Today's Player, For Tomorrow's Future
Core Values
Excellence • Integrity • Authentic • Perseverance • Respect • Growth • Service
Who we are and what we do.
The Core Values of The BK7 Brand define who we are and what we do. They are the roots that hold this brand together. They are the support system that sustains our success. These values work together, constantly collaborating and combining to secure our future and drive our unending work to create transformational change - for our brand, for our community, and for the individuals who know and love BK7.
From the smallest details to the greatest displays, excellence is embedded at every level of The BK7 Brand. Our daily tasks, annual accomplishments, and generational transformations all begin and end with this ultimate value... Excellence.
Excellence sets us apart from our peers. By outworking and outperforming our competition, we surpass them. Excellence is the standard we uphold and epitomize. Both the brand and the community are united by a relentless pursuit of victory.
When our team prevails, so does our community. And when one of our programs thrives, we are able to learn from its strengths and replicate their successes elsewhere. Finally, excellence is never satisfied. The successes of those around us inspire us to achieve our own.
Excellence is not perfection, but it is learning from mistakes, ensuring errors are not repeated, and putting what we’ve learned into practice. Working together with the communities, we recruit, develop, and sustain excellence. When we epitomize excellence, we create a championship culture, increase our resources, and elevate our community.
Integrity speaks to both the soul and the structure of our brand. It is about being ethically unimpeachable and structurally undivided. It guides every decision we make, and it unifies every principle we practice.
When we make decisions, individually or collectively, we must do so with integrity at the forefront. Like all of our values, integrity can be identified externally, but first it must be practiced internally. It must always be integral to our internal identity. Truthfully, it is often most critical when it is least notable. The decisions it guides are often unseen, but the impact it creates is obvious to all.
Integrity is the core value that holds all others together. To embody integrity is to act in the best interest of the brand’s objectives and to hold ourselves and each other accountable. It doesn’t require us to be morally and ethically perfect, but it does require us to recognize when our actions and values misalign and seek solutions.
Integrity is both a value and a product. When we embody integrity, we generate more of it, and it becomes an agent of unity and bonding. It keeps us intact. It makes and keeps us whole.
The first impression and lasting impact of The BK7 Brand is one of authenticity, which represents both our unique culture and the genuine camaraderie and connection we cultivate with each other and our community.
Understanding our identity is critical to realizing authenticity. Like the communities we represent, we are one of a kind, the expression of a culture emanating unrivaled passion and pride. Like the label we proudly wear, we combine and celebrate our unique qualities to emerge from the crowd as distinct and unforgettable. These qualities hold us together, set us apart, and resonate forever. Authenticity is what powers our brand.
Authenticity is more than something we possess – it is something we practice, too. It requires us to engage with each other and with ourselves with sincerity and clarity. It allows us to communicate our expectations of each other and our needs from each other at the appropriate time and with the appropriate tone. Authenticity is the foundation of trusting relationships – knowing who we are and acting consistently with our identity makes us reliable and dependable. It is both showcasing our unique brand to the world and self-evaluating with honesty and care. It is gathering feedback and implementing change.
Authenticity requires us to know who we are and to act consistently with that identity. It is adhering to and expressing all of our values in all of our actions. It is delivering on our long-term commitments. By aligning our internal beliefs with our external behaviors, we build credibility with each other and with our teams and communities. By celebrating authenticity, we establish trust, foster loyalty, encourage growth, clarify purpose, and inspire passion.
If authenticity reflects the culture of our brand, then perseverance reflects its character. We represent a resilient people and a resilient place, and both seem to gain strength from the very storms that threaten to wash them away. Perseverance transforms stumbling blocks into stepping stones. It acknowledges that adversity is inevitable, and the time or place of its arrival are out of our control. Instead, we control how we respond by focusing on solutions over problems and utilizing our collective strength and resolve to uplift and overcome.
Though it is required when times are tough, perseverance is a constant. In good times, it manifests itself through preparation and planning. It requires us to have a long term vision and to be willing to make short term sacrifices to realize that vision. It is the discipline to finish what we start, large or small.
Perseverance is seen in the relentless pursuit of victory we display daily. It is understanding challenges yield to preparation, and it is realizing how many lessons defeat yields – and learning them. The power of perseverance is exponential. It is our hope during the storm and our inspiration during the recovery. It is the enduring spirit of The BK7 Brand, and it lives in us forever. When we personify perseverance, we build the character to handle difficult tasks or conquer significant adversities. Through perseverance, we build habits, we generate hope, and we transform tragedy to triumph.
Respect is a behavior that begins with an attitude. At its core, respect is about considering the impact we create and appreciating the resources we utilize daily.
To understand respect is to understand how our actions affect others, to recognize the contributions of those around us, and to value the places and policies that empower our work. How we express respect as individuals is critical. It can be displayed in our behavior and our habits – punctuality, professionalism, and preparedness are all clear indicators of respect for the time of our peers. Respect is also reflected in our body language, our tone, and our treatment of our coworkers and our workspaces. It can be as simple as calling others by their name, picking up a piece of trash, or a sincere display of gratitude – small actions which can have a profound impact.
Respect requires us to be conscious of ourselves, others, and our surroundings. It is treating others how you would like to be.
At the intersection of our brands mission and our programs goals is growth. A growth mindset is critical to the work we do today and the impact we will have tomorrow. We must be able to look clearly at the task at hand while still understanding the challenges the future will present. In many cases, growth is quantifiable. We can measure by the expansion of our community and the success of our brand and programs. It does demand that we take care to measure accurately, to set goals, and to evaluate processes in search of incremental improvements.
Growth can also be qualitative and based on honest assessment and conversation. It means aiming to strengthen relationships, improve communication, innovate content, and enhance brand awareness. It is the product of rigorous and fair performance evaluations, as well as thoughtful self-reflection. Risk and investment are necessary to growth. It requires the courage to take chances, the wisdom to learn from failures, and the foresight to sustain victories. We improve our ability to grow by embracing diversity of thought, taking initiative, and contributing more than we criticize.
When we foster growth, we leave this place better than we found it, and when we leave this place, we are better than it found us. By valuing growth, we build something that lasts, that stands the test of time, and transforms the lives of all here at The BK7 Brand.
Service begins with a focus on what we have to offer and what external needs we can fulfill utilizing our resources, talents, and abilities. It is a cornerstone of leadership and community building, and it provides opportunities for us to make transformative impacts in the lives of others.
To be effective, service must be intentional. It is taking actions and making decisions designed to benefit others, and it recognizes the existence of – and pursues the realization of – a common good and a larger purpose in our work. We represent our brand and our programs, and our work elevates and inspires others across the communities.
Finally, service is what we offer to each other in our daily work and interactions. It is providing assistance on a project, serving on a committee, and being willing to step outside of our jobs to help someone else do theirs. It is contributing whenever, wherever, and however we can.
When we practice service, we create meaningful experiences, engage with the community, and generate belonging. Focusing on service builds relationships and trust and improves morale and perceptions. In becoming a part of something greater than ourselves, service offers its own intrinsic reward, while inspiring impactful, lasting change.