If authenticity reflects the culture of our brand, then perseverance reflects its character. We represent a resilient people and a resilient place, and both seem to gain strength from the very storms that threaten to wash them away. Perseverance transforms stumbling blocks into stepping stones. It acknowledges that adversity is inevitable, and the time or place of its arrival are out of our control. Instead, we control how we respond by focusing on solutions over problems and utilizing our collective strength and resolve to uplift and overcome.

Though it is required when times are tough, perseverance is a constant. In good times, it manifests itself through preparation and planning. It requires us to have a long term vision and to be willing to make short term sacrifices to realize that vision. It is the discipline to finish what we start, large or small.

Perseverance is seen in the relentless pursuit of victory we display daily. It is understanding challenges yield to preparation, and it is realizing how many lessons defeat yields – and learning them. The power of perseverance is exponential. It is our hope during the storm and our inspiration during the recovery. It is the enduring spirit of The BK7 Brand, and it lives in us forever. When we personify perseverance, we build the character to handle difficult tasks or conquer significant adversities. Through perseverance, we build habits, we generate hope, and we transform tragedy to triumph.